Believe in the Power of Music!
In 2010, only 1 in 10 Cameroonians embraced local music. However, with the emergence of talented urban acts like Jovi, Stanley Enow, and crossover artists such as Mani Bella, X-Maleya, Lady Ponce, and Coco Argentee, the acceptance of homegrown content soared to 5 in 10 people by 2013.
The years 2016-2018 witnessed an explosion of talent, with more than 12 major artists like Mr Leo, Locko, Maahlox, Francko, Salatiel, Daphne, and Renis captivating audiences. The local acceptance rate skyrocketed to 7-10 Cameroonians actively engaging with Cameroonian music.
From 2020 to 2023, we’ve experienced an unprecedented surge in the consumption of local music. Not only are Cameroonians embracing their own artists, but they are also consciously favoring them over foreign music. The remarkable attendance of over 30,000 individuals at the last edition of The Cameroon International Music Festival stands as a testament to their hunger for Cameroon music.
As the President of CIMFEST, it is my duty to export this rich cultural heritage beyond Cameroon, reaching Africa and the world through collaborations. We aim to open doors for exceptional talents and partners from Cameroon and other nations, expanding the industry’s horizons.
In a time where Cameroon is in need of a unifying factor, if you believe in the power of music and how it affects your brand and its consumers, this is an opportunity to celebrate local talents and export Cameroon music.
Take action now!
President of CIMFEST,
Prince-Mykel ENOBI